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Insights
Technical writing on Shopify performance, headless architecture, and revenue systems. From the engineers building it, not the marketers selling it.
Agentic Automations for Shopify: 7 Workflows Worth Building First
Seven practical AI-assisted workflows for Shopify brands that want leverage, not gimmicks — from merchandising QA and campaign checks to trading briefs, support triage, and cross-sell suggestions.
Why Headless Shopify Finally Makes Sense for Brands Under $5M
One developer, zero third-party scripts. A complete Liquid-to-Hydrogen migration with real before/after metrics — LCP 23s→2.9s, TBT 7,300ms→20ms, every Core Web Vital now passing.
Shopify UCP & Agentic Commerce: What Australian Merchants Need to Know
Shopify and Google launched the Universal Commerce Protocol on March 3. AI agents will soon browse and buy on behalf of customers. Here's what it means for Australian brands — and why your storefront architecture determines whether you're visible or invisible.
Shopify Scripts Retire June 2026: Your Migration Guide to Functions
Scripts are deprecated and will stop working in June 2026. Every Shopify Plus merchant using custom discounts, shipping rules, or payment filtering needs to migrate to Functions. Here's what's involved and how to plan it.
How We Cut LCP from 31.9s to 2.2s on a Hydrogen Storefront
A Shopify Liquid theme was loading its hero image in 31.9 seconds. We rebuilt the storefront in Hydrogen and got LCP to 2.2 seconds. Here's exactly what we changed and why Shopify's own Image component was part of the problem.
Hydrogen vs Liquid: When Headless Actually Pays for Itself
Not every store needs headless. But the ones that do are leaving serious money on the table with Liquid. A practical framework for deciding when Hydrogen is worth the investment.
Cross-Sell Without Apps: Product Metafields vs Bundle Metaobjects
Most Shopify stores pay $30-100/month for cross-sell apps that slow their site down. We built a zero-cost, zero-latency cross-sell system using native metafields. Here's the architecture.