Case Studies
Infrastructure Engagements
Each case study documents a revenue infrastructure installation: the structural risk identified, the systems deployed, and the performance delta measured. These are not project recaps. They are records of commercial intervention.

Crate Clothing
Liquid → Headless Revenue System
Replaced theme-bound commerce logic with a structured, measurable revenue system. Structured merchandising, consent-gated analytics, and SSR performance installed as continuous infrastructure.
LCP Delta
31.9s → 2.2s
LCP Reduction
−93%
Engagement
Phase 1 Complete
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Performance, measurement, and merchandising systems determine growth velocity. Most stores operate without one of the three.
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