Tessera
for influencer agenciestracking without spreadsheets

AI agents for influencer marketing agencies

Deliverable tracking that doesn't live in a spreadsheet. Not another influencer platform — actual workers that monitor contracts, track campaign performance, chase overdue content, and handle the coordination overhead that scales with every creator you manage.

They plug into the tools you already use — Slack, email, Google Sheets, your CRM, social platforms — and connect them together intelligently. No new software to learn.

What agents do for influencer marketing agencies

Deliverable & Contract Tracking

  • Track influencer deliverables against contracts — posts, stories, reels, deadlines, usage rights — without maintaining a master spreadsheet
  • Flag overdue deliverables and auto-send polite follow-ups to creators
  • Monitor usage rights expiry dates and alert your team before content needs to come down
  • Track payment milestones tied to deliverable completion — no more chasing what's owed to whom

Campaign Performance

  • Compile campaign performance reports — reach, engagement, EMV, conversions — without manual spreadsheet assembly
  • Track performance by creator, platform, and content type so you can see what's actually working
  • Generate mid-campaign check-ins: which creators are delivering, which are underperforming, what to adjust
  • Build end-of-campaign wrap reports that clients can share with their leadership team

Creator Discovery & Outreach

  • Build outreach lists by qualifying influencers by niche, audience demographics, and engagement rate
  • Track outreach status: who's been contacted, who responded, who's in negotiation
  • Monitor potential creators' recent content for brand safety and audience quality before you reach out
  • Compile creator profiles with key stats pulled from multiple platforms in one view

Brand Compliance & Monitoring

  • Monitor published content for brand guideline compliance — messaging, hashtags, disclosures, visual standards
  • Flag potential FTC/AANA compliance issues (missing #ad, improper disclosures) before the client sees them
  • Track content edits and re-posts — ensure the version that went live matches what was approved
  • Alert your team immediately when something goes off-brand, not during the weekly review

Client Communication

  • Auto-generate client status updates: active creators, deliverables in progress, upcoming milestones
  • Compile meeting prep docs with campaign performance, open items, and talking points
  • Track client feedback and approval status on creator content — no more lost email chains
  • Detect when client communication drops off — an early warning before dissatisfaction surfaces

Internal Operations

  • Inbox triage: categorise and prioritise emails from creators, clients, and platforms
  • Track team workload across campaigns — who's managing how many creators and which accounts need support
  • Onboard new team members with context from campaign playbooks, creator databases, and client preferences

How it works

01

Discovery

We map your current workflows — creator management, deliverable tracking, reporting cadence, client communication — and identify the 3–5 highest-impact automations.

02

Roadmap

You get a clear plan: which agents to build, what they'll do, expected time savings, and priority order. This alone is valuable — even if you implement it yourself.

03

Build & Deploy

Agents are set up, tested, and integrated with your existing tools. Your team is trained on how to work alongside them.

04

Iterate

Ongoing support to tune, expand, and add new agents as your needs evolve. The system gets smarter over time.

Why me

I built the system I'll build for you — and it runs my business today.

Right now, AI agents handle my code reviews, lead generation, client reporting, project management, and competitive monitoring. They work across Slack, email, Asana, and GitHub without me touching them. I didn't read about this in a blog post. I wake up every morning to work my agents completed overnight.

Before AI, I spent a decade in design, then another decade in frontend engineering. I understand how teams actually work, where the friction lives, and what's worth automating versus what needs a human. The goal isn't to sell you AI. It's to give your team 20+ hours a week back and let you scale your creator roster without scaling your headcount.

I can show you my system running live. That's something no slide deck can do.

Let's talk about your agency

Start with a quick 20-minute call to see if there's a fit. If there is, we'll book a deeper discovery session to map your workflows and build a plan.